PRIMARY SKINCARE
Clean skincare, formulated with the best of nature + science.
Know Your Ingredients
We believe your skin is precious and deserves the very best. That's why our formulations use only those ingredients and concentrations that are scientifically proven to be safe and effective for your skin.
We believe in complete transparency when it comes to our formulations, so you'll always find full ingredient lists on our website and packaging.
Innovation
Primary was created to bring high-quality and innovative products to the local market. We work with cosmetic chemists from several countries, to create formulations brimming with ingredients that address a range of skin concerns within a single product, to eliminate the need for extensive skincare routines and multiple products.
Reclaiming Skincare Rituals
We treat skincare rituals as an essential part of our self-care routine, a way to check in with ourselves and our body, and a time of the day that's set apart just for ourselves.
Blog posts
Festive Skincare: How To Share & Care For Yourself & Others
Skincare Trends & Predictions for Year 2022
