Our goal is to bring innovative, effective, ingredient-focused and multi-tasking skincare formulations to the Pakistani market at a price point that is accessible. 

We think of skincare in scientific terms, and we use only those ingredients and concentrations which are scientifically proven to work. We also avoid using ingredients which are potential allergens such as fragrance, essential oils and dyes. 

We believe in transparency and we know our customers are skin science geeks like us, so you’ll always find full ingredient lists on our website and packaging. 

We believe in conscious creation - we want to bring to market only those formulations which serve a purpose and fulfil a genuine need. For this reason, we work slowly and mindfully to build our skincare range, and only introduce a product once it meets our stringent list of criteria.

We are constantly looking to innovate and create cutting-edge formulations, which are unique not just to the Pakistani market but worldwide.

We work with labs located in Europe and Asia to create innovative formulations which are unique to the Pakistani market. The raw material in our products is sourced from renowned cosmetic-grade chemical manufacturers located worldwide. Our formulations are manufactured at a facility which is ISO 9001:2015 certified and follows current Good Manufacturing Practices (cGMP) as required by the FDA and other regulatory authorities worldwide. To us, the safety of your skin is Primary.