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Primary Azelaic 10, a 30ml azelaic acid serum with 10% pure azelaic acid, on a green backgroundA split skincare image with text on the left and a close-up of hands holding a glass dropper above a hand showing a gold-toned serum drop. The text reads: '10% pure solubilized azelaic acid + 2% niacinamide = clearer, healthier, brighter skin with consistent use.

Azelaic 10 Perfecting Serum

10% azelaic acid

Rs.2,400.00
Primary BFF SPF 65 sunscreen tube with two SPF texture swatches on a blue backgroundClose-up of a woman wearing a beige sun hat, with SPF cream applied to her cheek and neck. Text on the left reads: 'Neck skin is sensitive and particularly prone to UV damage + early signs of ageing.

BFF SPF 65 Centella Soothing Sun Milk

Hybrid SPF filters

Rs.2,200.00
Two pump bottles of Cica Peptide Recovery Serum placed on top of their packaging box, with a purple background.Close-up of a woman's face with skincare text on the left reading 'Matrixyl 3000 + Argireline gently soften fine lines and instantly plump. Your first defence against early signs of ageing.

Cica Peptide Recovery Serum

5% niacinamide

Rs.2,700.00
Hand spraying Primary's AHA toner, a 120ml exfoliating mist with 3% glycolic acidClose-up of a person's face with closed eyes showing glowing exfoliated skin, next to text that reads 'Smooth skin, without the barrier disruption. 3% glycolic acid gently exfoliates face + body, for your smoothest skin yet.

Glow Toner

3% Glycolic acid

Rs.2,300.00
Sale

BFF SPF Bundle Set

BFF SPF x 2

Rs.4,400.00 Rs.3,740.00 15% OFF
Sale

Serum Set

Azelaic 10 perfecting serum + Cica Peptide recovery serum

Rs.5,100.00 Rs.4,335.00 15% OFF

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