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Azelaic 10 Perfecting SerumAzelaic 10 Perfecting Serum
Azelaic 10 Perfecting SerumAzelaic 10 Perfecting Serum

SERUM

Rs.2,400.00
Volume: 30ML

Introducing Primary's 10% azelaic acid serum, a groundbreaking formula that targets dark spots, breakouts, inflammation, redness, and texture, all in one step. 

With a water-light texture that absorbs instantly, it works as an acne solution and on uneven skin tone, doing the heavy lifting without ever feeling heavy. Working alongside niacinamide, hyaluronic acid, and centella asiatica, this pure azelaic acid solution brightens, soothes, hydrates and plumps the skin.

🌾
Azelaic Acid (10%)
Brightens & clears
Niacinamide (2%)
Soothes & brightens
🌿
Centella Asiatica Extract
Calms & repairs

Apply 3-5 drops on a cleansed face. Follow with moisturiser. 

Introduce slowly with 2x a week and gradually build up to more frequent use. Adjust frequency of usage depending on skin needs and tolerance.

  • Fades and Refines: Improves stubborn spots, blemishes, and dark spots while refining skin texture and unclogging pores, making it an effective azelaic acid for hyperpigmentation.
  • Calms and Clears: Reduces breakouts and calms inflammation while minimising redness and blotchiness, working as a targeted azelaic acid for acne.
  • Hydrates and Brightens: Hydrates and plumps the skin while brightening dull skin, evening out complexion, and improving elasticity.

Water (aqua), Azelaic acid, Propanediol, Centella asiatica leaf extract, Niacinamide, Sodium hydroxide, Polysorbate 20, Glycerin, Phenoxyethanol & Ethylhexylglycerin, Salix Alba Bark Extract, Saccharomyces ferment filtrate, Sodium hyaluronate, Panthenol, Allantoin.

  • Azelaic Acid (10%): An antimicrobial and antibacterial acid that tackles acne, melasma, and rosacea while brightening hyperpigmentation and refining texture.
  • Niacinamide (2%): Soothes inflammation, regulates sebum production, brightens, and aids barrier repair.
  • Centella Asiatica Extract (Cica): Calms, hydrates, protects, and repairs the skin, reducing redness and inflammation.
  • Willow Bark Extract: Offers anti-inflammatory and analgesic relief to aggravated skin while gently exfoliating and unclogging pores.
  • Saccharomyces Ferment Filtrate: An antioxidant and skin-soothing agent that supports the skin's microbiome and combats redness and irritation.
  • Hyaluronic Acid (HA): Attracts and locks in moisture, strengthening the skin's moisture barrier and plumping the skin.

Acne, pigmentation, redness and texture prone skin types.

ABOUT THIS SERUM

Best introduced slowly, twice a week to start, and built up gradually as your skin adjusts, this azelaic acid serum is suited to acne, redness, pigmentation and texture-prone skin, including rosacea-prone types.

It layers well with niacinamide and hydrating ingredients, but should not be layered with retinoids, Vitamin C, or AHAs/BHAs until your skin builds tolerance.

Results build gradually: expect visible improvement in texture and redness within a few days to weeks, with azelaic acid for hyperpigmentation treatment taking longer to fade as this gentle yet powerful serum does its work.

TEXTURE
Water-light, fast-absorbing serum
VOLUME
30ML

Complete The Routine

Frequently bought together for Acne, pigmentation, redness and texture prone skin types.

Bundle total: Rs.5,550.00

Frequently Asked Questions

Who is this serum best suited for?

The Azelaic 10 serum is designed to target blemishes, pigmentation, dullness, uneven skin texture, redness and rosacea-prone skin, helping your skin look clearer & smoother, and feel healthier, with consistent use.

Can it cause purging?

Yes, while unlikely in most cases, some minor purging can happen as azelaic acid is a mild exfoliant which could bring existing acne to surface quicker.

How do I use it in my routine?

Apply 3–5 drops to a dry cleansed face, then follow with moisturiser or sunscreen in the daytime. Start with twice a week and build up gradually (up to 4-5 times a week) based on how your skin tolerates it. It can be used in the AM or PM.

Can I use it every day right away?

No, we specifically advise introducing it slowly at 2x a week and increasing frequency as tolerated, rather than starting with daily use. Rushing this can lead to irritation even with a gentle acid like azelaic acid.

What can I pair it with, and what should I avoid combining it with?

It layers well with niacinamide and hydrating / soothing products. Because azelaic acid is already an exfoliating active, avoid stacking it with strong retinoids, Vitamin C or AHAs / BHAs in the same routine until your skin has built tolerance, to reduce irritation risk.

How long until I see results?

Azelaic acid generally shows visible improvements in texture and redness over several weeks of consistent use, with pigmentation reduction taking longer. Consistency matters more than speed here.

Is it safe to use during pregnancy?

Topical azelaic acid is generally considered pregnancy and lactation safe. Best practice is to avoid contact of this ingredient with the baby during lactation, as topical use of azelaic acid during lactation is not well studied. Do check with your doctor before introducing any actives in your routine during this time.